RD Studio believes that ebooks (also spelled "e-books") represent the future of publishing. Ebooks or electronic books are paperless books that offer both an alternative and a compliment to traditional print publishing.
Ebook publisher advantages
Ebooks offer strong advantages to publishers over print publications, such as
• faster availability and easier distribution to a world-wide market,
• access and/or print encryption security,
• perpetual availability,
• elimination of paper and print costs,
• elimination of physical warehouse and archival storage requirements,
• reduced limitations on page count,
• dramatically reduced environmental impact.
Ebook reader advantages
The reader or consumer, likewise receives many benefits, such as
• instant and perpetual availability through the Internet,
• increased portability and easy storage,
• internal hyperlinks for cross-referencing and access to the web,
• backlighting for reading in dark or low-light environments,
• readability without having to hold a book,
• text-to-audio reading.
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The extra ebook edge for publishers, businesses, and authors
RD Studio creates ebooks in the Adobe PDF format. The Adobe PDF (Portable Document Format) operates in a manner that is independent of operating systems and hardware, making it available to most all computer users world wide. It requires no special reader platform other than a desktop computer or portable laptop. It is the most accessible format available for quality ebooks.
Unlike some ebook formats that only work on special electronic hardware, the Adobe PDF format provides a full-color reading experience with the widest possible readership. This allows publishers to produce color books that might otherwise be too expensive to print. It also allows the reader an aesthetic experience equal to or superior to many print publications. RD Studio is dedicated to the idea that the best practices for print books can be combined with the benefits of ebooks to create a superior publishing and reading experience.
The extra ebook edge for publishers, businesses, and authors
Ebooks have an extra edge over traditional print publications. This edge can be observed in every aspect of the publishing field, but is especially evident in business publications and in fields where information changes quickly. The ebook option means more kinds of information can be published affordably even for small audiances. The same information can also be affordably repackaged for more purposes and more types of audiances. Technical, specialized, and business or product information can, for example, be made available to consumers, allowing companies to distribute more affordably information that will reduce consultation and training time and increase brand awareness.
Ebook publications can be priced more competitively than print books and distributed more widely with the use of the Internet to reach larger markets than those accessible through traditional bookstores. Ebooks can be revised and updated more quickly at less costs and produced faster than print publications. The traditional costs of printing, shipping, and storage can be reallocated to develop richer content and superior design for the purpose of enhancing brand identity and adding value--both perceived and real.
Ebooks are, of course, a way to eliminate printing entirely when shipping and market factors are unfavorable for the print option. But ebooks are also an ideal way to promote print books or to launch and test market books before making them available in print. Take publishing to a new level with the ebook edge.
3-way publishing
Not sure about ebooks?--you can have it both ways. In fact, you can have it three ways. RD Studio helps publishers and authors publish ebook files that can be easily converted to print-on-demand and traditional offset printing with minimal additional costs and without sacrificing the design quality of the product.
Take a look at some of the ebook design and 3-way publishing samples in our portfolio. We are raising ebook design to a new level. An ebook need not be a hard-to-read stream of unformatted text. An ebook can be a work of art with real utility and worth like the best print books available. Done right, an ebook can enhance the prestiege of the publisher making further product introductions easier, enhance the brand image of a company, and help arthors reach larger audiances. We believe that in the new and competitive world of publishing, reduced production costs and enhanced user experience are the two areas where the greatest advantages can be achieved with ebooks.
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